Start-up spirit in 1888 

The parallels are striking: the start-up spirit is as relevant today as it was in the early days of the car. An 1888 example: after the invention of the car two years earlier, Carl Benz and Gottlieb Daimler appear with further pioneering achievements. Their innovative ideas make way for a new world of mobility. Visionary power and agile handling – these features characterise the then young company.

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