Mercedes-Benz is in the top ten of the world’s 100 most valuable brands in the “Best Global Brands” ranking for the seventh time. Compared to 2021, the brand value has increased by 10%. It is the only European brand and the only luxury brand from the automotive sector on the list. Candidates are assessed according to following criteria: “The financial performance of the brand’s products or services”, “The role of the brand in the purchase decision process” and “The strength of the brand in terms of securing the company’s future profits”.
The ranking conducted by Interbrand can be found at the following link: www.bestglobalbrands.com